About

Hi, I’m Madeleine Baumgart

Senior Dietitian/Founder of Flipside Nutrition

Flipside nutrition is not your average nutrition business. You won’t see cookie-cutter weight loss plans and simplistic advice. You can get that for free online.

No weight loss diets

In fact we don’t deal in weight loss diets at all. 

Overwhelming, research shows that weight loss diets are not sustainable in the long term, and in most cases actually cause weight gain. Weight is simply not a modifiable risk factor, as we have been led to believe.

Bodies come in all different shapes and sizes, we don’t subscribe to the pushing of weight loss at all costs, even to induce malnutrition.

Instead, Flipside Nutrition is all about doing things differently.

How Flipside Nutrition is different from weight loss companies

The amount of misinformation available online is overwhelming. It can leave the most rationale person confused. 

This is where we come in.

Our goal is to help you sort nutrition fact from fiction.

To support you on your nutrition journey and be your ally. 

We flip things on its head by offering an evidence-based approach to weight concerns in the form of the non-diet approach, under a Health At Every Size® (HAES®) lens.

We will listen to your body image concerns, and really hear your struggles.

For kids nutrition issues we promote the Ellyn Satter’s models, which are likely opposite to what you have been told about feeding kids. 

No bribing.

Alternatively, it’s a fabulous approach to help your child become a competent eater.

What a gift to give your child in today’s confusing world.

Of course all that we do is based in research and practice based evidence. 

Flipside Nutrition values

• Offering individualised care to each client
• Being truly client-centred
• Being transparent about the evidence on particular topics
• Informed consent regarding nutrition interventions
• Compassionate, respectful care